It’s All About What They Want
Discussion of what should be included in Real Estate website content. Learn what your customers are looking for and how they use the Internet to purchase their next home.
Articles
5 Easy Steps to Improve the Usability of Real Estate Websites
These 5 easy, yet too frequently overlooked suggestions will make your website more usable for everyone. If your target customers include silver surfers, you can’t afford to miss this article.
Real Estate Newsletter Content
Exclusive or insider information can be a powerful marketing tool and an effective way to grow your farm.
A Custom IDX & The Power of If
Custom solutions should be just that – custom. Think about how your custom IDX can become a powerful marketing tool.
Website Link Building Tips
Link strategies are online referrals and the source does matter. Don’t forget that links to or from your site amount to an endorsement.
Opinion: Restricting Access to Core Content
Forcing prospective customers to provide personal information to view your website can lead to swift departures. Your Message Consultant suggests to not restrict access to core content.
Web Development Job Titles
Whos who in web development. Your Message Consultant provides a guide to who the players are and what they do.
Marketing Focus
Is your message getting lost in the details? Too much information or extraneous fluff can allow your marketing message to disappear among the clutter.
Google as the Public Record
Do we all need to be reminded to watch what we say about ourselves and others in public places?
Are there any Honest Copywriters?
There are indeed honest and effective alternatives to loud words, bold promises, and gross exaggerations. Protect your reputation by hiring an honest copywriter.